Clemson Athletics has adopted RealResponse, a leading platform that allows fans to easily share their feedback after each event. Clemson has previously worked with RealResponse for its anonymous internal feedback and reporting for its student-athletes, and has expanded the relationship to include fan feedback.
Each year, Clemson welcomes a million fans into its home venues at more than 200 events, and fan feedback plays a crucial role in shaping a great fan experience at future events. No matter the size, capturing insights after the game helps Clemson Athletics refine the experience for all attendees.
“Engaging with our fans beyond the event is critical to improving safety, security, and overall satisfaction,” said Jon Allen, Senior Associate Athletics Director of Facilities and Events Operations. “Using everyday communication channels – such as text messaging, QR codes, email, and other direct means of communications – we can gather feedback more effectively and ensure that fan voices are heard, even after the event has ended.”
With RealResponse, Clemson now has the tools to capture detailed fan insights through familiar channels like text messaging, QR codes, and email. This ensures feedback can be shared effortlessly after each event, allowing Clemson Athletics to analyze input, identify trends, and make data-driven improvements to enhance the overall fan experience for future games. Additionally, the platform enables Clemson Athletics to better communicate back with fans, addressing their specific needs and concerns, with the goal of fostering a more responsive and engaged community.
RealResponse features and benefits include:
- Multiple Communication Channels: Fans can provide feedback through text messaging, QR codes, email, and WhatsApp.
- Post-Event Feedback Collection: By focusing on gathering insights after each event, Clemson Athletics can gain a deeper understanding of the fan experience and areas for improvement.
- Data-Driven Enhancements: Feedback is automatically categorized and analyzed, allowing the team to track trends and address common concerns proactively.
- Easy Access: Fans can quickly submit their post-event feedback through accessible communication methods provided at Clemson facilities.
- Responsive Communication: With RealResponse, Clemson Athletics can follow up directly with fans to clarify feedback, ensuring that individual concerns are addressed while creating a stronger connection between the department and its community.
By shifting the focus toward post-event engagement, Clemson Athletics can ensure that every game builds on the feedback of its community.
For more insights into how Allen and his team are improving the fan experience, view his recent video interview filmed at the National Association of Collegiate Directors of Athletics (NACDA) earlier this year.
